How to build a listicle presell page that sells without reading like a ranking
What a listicle presell is, when it beats a bridge or advertorial, the section order for a reasons-why page, example patterns and the FTC label rules.
Example pages with teardowns
Presell pages to copy, with the teardown
Advertorials, listicles, quizzes, bridge and order pages for invented brands. Preview each one, copy it as one HTML file, and read what every section is for.
- 1 fileCSS inline
- 2 viewsDesktop and mobile
- 0 importsNothing external
- 3 partsEvery teardown
Topics
Everything between the ad and the order page
Structure, copy, compliance, testing and tools, each with a hub that explains the subject and links the pages about it.
AdvertorialsWhat an advertorial is, how a story-led ad page is structured, and complete examples you can copy.
Presell and bridge pagesHow a presell page is built, the formats it takes (advertorial, listicle, quiz, VSL, bridge) and how it hands the reader to the order page.
Direct-response copywritingThe direct-response copy a presell runs on: headlines that select the reader, leads that earn the scroll, offers and guarantees that close.
Compliance and disclosuresHow to label an advertorial, which claims get presells rejected, and what ad networks check on a landing page.
Testing and measurementHow to split-test a presell without breaking your ad campaigns, and how to measure the number that matters: sales per presell visitor.
Tools to build presellsWhat to look for in a tool for presells and order pages, and how the common options differ.
Latest guides
All guides
How to build a quiz funnel for paid traffic
What a quiz funnel is, how to map segments and results, write the first screen to match the ad, pick a quiz funnel builder, track it and keep it compliant.
What to put on a bridge page for affiliate offers
What a bridge page is in affiliate marketing, the sections to put on one, an annotated example, when it needs presell length, and the mistakes ad networks reject.
How to measure presell-to-sale conversion by traffic source
How to measure presell conversion rate: the events to track, presell to order page conversion, landing page to sale conversion, and how to read it per traffic source.
Landing page split testing for presells: what to test first and when to call it
Landing page split testing for presells and advertorials: what to test first, how to split traffic, how long to run it, sample size, and when to call a winner on EPC.
VSL presell or text presell: which one to run first
When to start with a text presell and when a VSL presell should go first, how the two stack in one funnel, and how to test the order on EPC.
Who this is for
You run paid traffic to an offer, as an affiliate, a media buyer or the vendor, and the page between your ad and your checkout decides whether the click was worth paying for. You need a presell that keeps the ad's promise, passes the network's review and hands the reader to the order page ready to buy.
Presellbook is a library of those pages. Each example is written by us for a brand that does not exist, follows a pattern you will see in working funnels, and comes with a teardown: why each section is there, what to test first and the mistakes that get pages rejected or ignored.
How we work
Original pages, honest labels
Presellbook publishes example presell pages and guides for people who buy traffic. Every demo is original copy for an invented brand, and every guide is written from published ad-network policies, regulator guidance and vendors' own documentation.
- Nobody's ad is copied. The patterns are common; the copy, brands and products are ours and invented.
- Every advertorial says it is an ad, at the top, above the offer and in the footer.
- No health or income claims in any demo, and none dressed up as results.
- We do not report campaign numbers we did not run. Read the editorial policy and how we make money.