Editorial policy

What we publish

Every example page is written by us from scratch, with invented products and brands, following patterns that are common in paid-traffic funnels. Guides are written from ad networks' published policies, regulators' guidance, vendors' own documentation and what practitioners report publicly. We do not claim results from campaigns we ran.

A page answers its question in its first lines, then goes into detail. We say what we know, what we do not, and how we know it, and when sources disagree we show both sides.

How example pages are made

Every example page is written by us from scratch. The brand, the product, the people, the reviews and the prices in it are invented, and the page says so. It follows a pattern common in paid-traffic funnels (an advertorial, a listicle, a quiz, a video presell, a bridge page, an order page, an upsell) without copying any real ad or landing page.

Every advertorial example carries a visible "Advertisement" label at the top, above the offer and in the footer, because a real one has to. No example makes a health claim or an income claim. Sample reviews are labelled as samples to be replaced with real, verifiable ones. The teardown under each example is our explanation of the pattern; it does not report results from campaigns, because we do not publish numbers we did not measure.

What we do not publish

We do not invent people, quotes, numbers or experiences. We do not give medical, legal or financial advice: for those we point to professionals and official sources. We do not publish paid content.

Sources

We prefer the primary source: the official guidance, the study, the vendor's own page. When we quote public discussions we say they are people's opinions, not facts we verified.

Updates

Pages that depend on prices, rules or official guidance show the date we last checked them, and we revisit them when the facts change.

Corrections

When we get something wrong, we fix the page and say what changed. Send us the correction with its source.