How to build a listicle presell page that sells without reading like a ranking
What a listicle presell is, when it beats a bridge or advertorial, the section order for a reasons-why page, example patterns and the FTC label rules.
Marek Okonjo
Advertorials
About this byline
Marek Okonjo
Advertorials
Marek covers advertorials for Presellbook. Sets the tools up from a cold account, runs the checks the methodology page describes, and writes what the tests actually showed. Works from the vendor pricing page, screenshotted on the day. Corrections and vendor replies are published on the page they change.
Last checked 2026-10-12
How the desk builds an example page
- Pick a page pattern that runs in real funnels (an advertorial, a listicle, a quiz, a video presell, a bridge page, an order page or an upsell) and the vertical it suits.
- Invent the brand and the product, then write every line of copy from scratch. No real ad or landing page is copied.
- Add what a compliant page needs: an "Advertisement" label on advertorials, no health or income claims, sample reviews marked as samples.
- Build it as one HTML file with inline CSS that works on a phone, then check it at desktop and mobile width.
- Write the teardown: the job of each section, what to test first, the mistakes to avoid.
Sources for the guides
Ad networks' published advertising and landing-page policies, the FTC's guidance on native advertising and endorsements, and vendors' own pricing and documentation pages. Each guide links the sources it relies on.
Guides by this byline
How to build a quiz funnel for paid traffic
What a quiz funnel is, how to map segments and results, write the first screen to match the ad, pick a quiz funnel builder, track it and keep it compliant.
What to put on a bridge page for affiliate offers
What a bridge page is in affiliate marketing, the sections to put on one, an annotated example, when it needs presell length, and the mistakes ad networks reject.
How to measure presell-to-sale conversion by traffic source
How to measure presell conversion rate: the events to track, presell to order page conversion, landing page to sale conversion, and how to read it per traffic source.
Landing page split testing for presells: what to test first and when to call it
Landing page split testing for presells and advertorials: what to test first, how to split traffic, how long to run it, sample size, and when to call a winner on EPC.
VSL presell or text presell: which one to run first
When to start with a text presell and when a VSL presell should go first, how the two stack in one funnel, and how to test the order on EPC.
Covers: advertorials, presell and bridge pages, direct-response copywriting, advertising disclosure rules, split testing and conversion measurement. Corrections go to the contact page.