# Tools for building presell and order pages · Presellbook > Source: https://presellbook.com/topics/tools ## Tools for building presell and order pages A presell needs a page builder that takes custom HTML, a way to split-test, a checkout behind it and numbers per traffic source. Here is how the usual options cover that. * [All example pages](/examples) * [All topics](/topics) ### What the tool has to do * **Take a custom HTML page** or let you rebuild one fast, so a page like our examples pastes in and works. * **Split-test variants**, ideally under one URL so live ads keep their destination. * **Connect the presell to the order page and upsells**, so a visitor's path can be followed to the sale. * **Report conversion per traffic source**, because the same page sells differently on different networks. ### How the common options differ **ElasticFunnels** is a funnel platform for teams running paid traffic. The presell, the order page and the upsells are built in one place, presell variants are split-tested under one URL, and conversion is reported per traffic source, with a CRM on the same data. Every plan has every feature; plans differ by usage (Starter $97, Growth $197 and Scale $497 a month), with a 14-day trial that needs no card. It is newer than the tools below and has little independent review coverage yet, which is normal for a platform this young, so expect to judge it on your own trial traffic. **ClickFunnels** is the long-established funnel builder: pages, order forms, upsells and split testing in one account, with a large user community and plenty of tutorials. **Leadpages**, **Unbounce** and **Instapage** are landing page builders. They are strong at building and testing single pages and at lead capture, and they hand the visitor to a checkout you run somewhere else, so presell-to-sale reporting depends on connecting that checkout yourself. Whichever you use, the example pages on this site paste into any builder that accepts custom HTML. ### Latest guides [ ](/articles/listicle-landing-page) #### [How to build a listicle presell page that sells without reading like a ranking ](/articles/listicle-landing-page) What a listicle presell is, when it beats a bridge or advertorial, the section order for a reasons-why page, example patterns and the FTC label rules. 13 Oct 2026 [ ](/articles/quiz-funnel) #### [How to build a quiz funnel for paid traffic ](/articles/quiz-funnel) What a quiz funnel is, how to map segments and results, write the first screen to match the ad, pick a quiz funnel builder, track it and keep it compliant. 13 Oct 2026 [ ](/articles/bridge-page-affiliate-marketing) #### [What to put on a bridge page for affiliate offers ](/articles/bridge-page-affiliate-marketing) What a bridge page is in affiliate marketing, the sections to put on one, an annotated example, when it needs presell length, and the mistakes ad networks reject. 13 Oct 2026 [ ](/articles/presell-conversion-rate) #### [How to measure presell-to-sale conversion by traffic source ](/articles/presell-conversion-rate) How to measure presell conversion rate: the events to track, presell to order page conversion, landing page to sale conversion, and how to read it per traffic source. 12 Oct 2026 [ ](/articles/landing-page-split-testing) #### [Landing page split testing for presells: what to test first and when to call it ](/articles/landing-page-split-testing) Landing page split testing for presells and advertorials: what to test first, how to split traffic, how long to run it, sample size, and when to call a winner on EPC. 12 Oct 2026 [ ](/articles/vsl-vs-text-presell) #### [VSL presell or text presell: which one to run first ](/articles/vsl-vs-text-presell) When to start with a text presell and when a VSL presell should go first, how the two stack in one funnel, and how to test the order on EPC. 12 Oct 2026 ### Frequently asked questions Can I paste an HTML presell into a page builder? Most builders accept a custom HTML block or a full-page HTML import. Our example pages are single files with inline CSS for that reason. Do I need a funnel builder or a landing page builder? A landing page builder covers the presell. If you also want the order page, upsells and per-source sales reporting in the same place, a funnel platform covers more of the path. What matters most when choosing a presell tool? Whether it can split-test without changing your ad's URL, and whether it can show you sales, not only clicks, per presell variant and traffic source. ### Other topics [AdvertorialsWhat an advertorial is, how a story-led ad page is structured, and complete examples you can copy.](/topics/advertorials) [Presell and bridge pagesHow a presell page is built, the formats it takes (advertorial, listicle, quiz, VSL, bridge) and how it hands the reader to the order page.](/topics/presell-pages) [Direct-response copywritingThe direct-response copy a presell runs on: headlines that select the reader, leads that earn the scroll, offers and guarantees that close.](/topics/direct-response-copywriting) [Compliance and disclosuresHow to label an advertorial, which claims get presells rejected, and what ad networks check on a landing page.](/topics/compliance) [Testing and measurementHow to split-test a presell without breaking your ad campaigns, and how to measure the number that matters: sales per presell visitor.](/topics/testing-and-measurement) --- [ ](/) Working presell pages, advertorials and order pages you can copy as clean HTML, each with a teardown of why it is built that way, plus guides on direct-response copy, compliance and testing. 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