# Advertorial compliance and ad network rules · Presellbook > Source: https://presellbook.com/topics/compliance ## Advertorial compliance and ad network rules Most presells that get rejected fail on disclosure and claims, not on design. This hub covers what a compliant advertorial shows and what it never says. * [All example pages](/examples) * [All topics](/topics) ### Label it as an ad In the US, the FTC's 2015 Enforcement Policy Statement on Deceptively Formatted Advertisements and its companion guide for businesses on native advertising say that an ad which looks like independent editorial content must be clearly identifiable as advertising. In practice that means a plain label such as "Advertisement" or "Paid advertisement", placed where the reader sees it before they read the content, in a size and contrast they can read. Repeating it near the offer helps readers who land mid-page. ### Do not impersonate a publisher A made-up newspaper name, fake press logos or a design copied from a real news site tells the reader the page is something it is not. Regulators describe exactly this as deceptive formatting, and ad networks reject it on review. ### Claims and endorsements Every factual claim needs support you could show a reviewer. The FTC's Endorsement Guides, revised in 2023, cover testimonials and reviews: they must reflect real customers' honest experiences, and results presented as typical must be typical. Health claims (cures, treats, prevents) and income claims (earn a figure) are the two categories ad networks police hardest. ### What ad networks check on the landing page Google Ads' destination requirements and misrepresentation policy, Meta's advertising standards and the native networks' own landing-page rules differ in detail but look for the same things: who the advertiser is, whether the page matches the ad, whether claims are supportable, and working privacy and contact links. The example pages on this site are built to pass that first look. They are a starting point, not legal advice. ### Latest guides [ ](/articles/listicle-landing-page) #### [How to build a listicle presell page that sells without reading like a ranking ](/articles/listicle-landing-page) What a listicle presell is, when it beats a bridge or advertorial, the section order for a reasons-why page, example patterns and the FTC label rules. 13 Oct 2026 [ ](/articles/quiz-funnel) #### [How to build a quiz funnel for paid traffic ](/articles/quiz-funnel) What a quiz funnel is, how to map segments and results, write the first screen to match the ad, pick a quiz funnel builder, track it and keep it compliant. 13 Oct 2026 [ ](/articles/bridge-page-affiliate-marketing) #### [What to put on a bridge page for affiliate offers ](/articles/bridge-page-affiliate-marketing) What a bridge page is in affiliate marketing, the sections to put on one, an annotated example, when it needs presell length, and the mistakes ad networks reject. 13 Oct 2026 [ ](/articles/presell-conversion-rate) #### [How to measure presell-to-sale conversion by traffic source ](/articles/presell-conversion-rate) How to measure presell conversion rate: the events to track, presell to order page conversion, landing page to sale conversion, and how to read it per traffic source. 12 Oct 2026 [ ](/articles/landing-page-split-testing) #### [Landing page split testing for presells: what to test first and when to call it ](/articles/landing-page-split-testing) Landing page split testing for presells and advertorials: what to test first, how to split traffic, how long to run it, sample size, and when to call a winner on EPC. 12 Oct 2026 [ ](/articles/vsl-vs-text-presell) #### [VSL presell or text presell: which one to run first ](/articles/vsl-vs-text-presell) When to start with a text presell and when a VSL presell should go first, how the two stack in one funnel, and how to test the order on EPC. 12 Oct 2026 ### Frequently asked questions Does an advertorial need an advertisement label? Yes. US guidance from the FTC expects ads formatted like editorial content to be clearly identified as advertising, and ad networks enforce similar rules. Where should the disclosure go? Where readers see it before the content: at the top of the page, readable, and again near the offer. A label only in the footer is easy to miss. Can I use customer testimonials on a presell? Only real ones that reflect honest experience, with results that are typical or clearly framed. Invented testimonials are deceptive under the FTC's Endorsement Guides. ### Other topics [AdvertorialsWhat an advertorial is, how a story-led ad page is structured, and complete examples you can copy.](/topics/advertorials) [Presell and bridge pagesHow a presell page is built, the formats it takes (advertorial, listicle, quiz, VSL, bridge) and how it hands the reader to the order page.](/topics/presell-pages) [Direct-response copywritingThe direct-response copy a presell runs on: headlines that select the reader, leads that earn the scroll, offers and guarantees that close.](/topics/direct-response-copywriting) [Testing and measurementHow to split-test a presell without breaking your ad campaigns, and how to measure the number that matters: sales per presell visitor.](/topics/testing-and-measurement) [Tools to build presellsWhat to look for in a tool for presells and order pages, and how the common options differ.](/topics/tools) --- [ ](/) Working presell pages, advertorials and order pages you can copy as clean HTML, each with a teardown of why it is built that way, plus guides on direct-response copy, compliance and testing. 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