# Editorial desk: example pages, teardowns and guides · Presellbook > Source: https://presellbook.com/authors/the-presell-desk ## Presellbook editors Example pages, teardowns and guides * [All authors](/authors) * [Editorial policy](/editorial-policy) About this byline Presellbook editors Example pages, teardowns and guides Presellbook's editorial desk writes every example page and teardown on this site. Each demo is original copy for an invented product and brand, built on page patterns that are common in paid-traffic funnels. Guides are written from ad networks' published policies, regulators' guidance and vendors' own documentation, and corrected when a reader shows us something we got wrong. Last checked 2026-10-12 ### How the desk builds an example page 1. Pick a page pattern that runs in real funnels (an advertorial, a listicle, a quiz, a video presell, a bridge page, an order page or an upsell) and the vertical it suits. 2. Invent the brand and the product, then write every line of copy from scratch. No real ad or landing page is copied. 3. Add what a compliant page needs: an "Advertisement" label on advertorials, no health or income claims, sample reviews marked as samples. 4. Build it as one HTML file with inline CSS that works on a phone, then check it at desktop and mobile width. 5. Write the teardown: the job of each section, what to test first, the mistakes to avoid. ### Sources for the guides Ad networks' published advertising and landing-page policies, the FTC's guidance on native advertising and endorsements, and vendors' own pricing and documentation pages. Each guide links the sources it relies on. ### Example pages by this byline [ AdvertorialEcom Advertorial example: story-led kitchen product page A long-form ecom advertorial for an invented carbon-steel pan: a story lead, an honest comparison, the objections, then one offer. Copy it as one HTML file. ](/examples/carbon-steel-pan-advertorial) ### Guides by this byline [ ](/articles/listicle-landing-page) #### [How to build a listicle presell page that sells without reading like a ranking ](/articles/listicle-landing-page) What a listicle presell is, when it beats a bridge or advertorial, the section order for a reasons-why page, example patterns and the FTC label rules. 13 Oct 2026 [ ](/articles/quiz-funnel) #### [How to build a quiz funnel for paid traffic ](/articles/quiz-funnel) What a quiz funnel is, how to map segments and results, write the first screen to match the ad, pick a quiz funnel builder, track it and keep it compliant. 13 Oct 2026 [ ](/articles/bridge-page-affiliate-marketing) #### [What to put on a bridge page for affiliate offers ](/articles/bridge-page-affiliate-marketing) What a bridge page is in affiliate marketing, the sections to put on one, an annotated example, when it needs presell length, and the mistakes ad networks reject. 13 Oct 2026 [ ](/articles/presell-conversion-rate) #### [How to measure presell-to-sale conversion by traffic source ](/articles/presell-conversion-rate) How to measure presell conversion rate: the events to track, presell to order page conversion, landing page to sale conversion, and how to read it per traffic source. 12 Oct 2026 [ ](/articles/landing-page-split-testing) #### [Landing page split testing for presells: what to test first and when to call it ](/articles/landing-page-split-testing) Landing page split testing for presells and advertorials: what to test first, how to split traffic, how long to run it, sample size, and when to call a winner on EPC. 12 Oct 2026 [ ](/articles/vsl-vs-text-presell) #### [VSL presell or text presell: which one to run first ](/articles/vsl-vs-text-presell) When to start with a text presell and when a VSL presell should go first, how the two stack in one funnel, and how to test the order on EPC. 12 Oct 2026 Covers: advertorials, presell and bridge pages, direct-response copywriting, advertising disclosure rules, split testing and conversion measurement. Corrections go to the [contact page](/contact). --- [ ](/) Working presell pages, advertorials and order pages you can copy as clean HTML, each with a teardown of why it is built that way, plus guides on direct-response copy, compliance and testing. [Write to the editors](/contact) ### Read * [Example pages](/examples) * [Guides](/articles) * [All topics](/topics) * [Search](/search) ### About us * [About](/about) * [Authors](/authors) * [Editorial policy](/editorial-policy) * [How we make money](/how-we-make-money) ### Legal * [Terms](/terms) * [Privacy](/privacy) * [Contact](/contact) © 2026 Presellbook. Some links to tools are affiliate links: if you buy through one we may earn a commission, at no cost to you. [How we make money](/how-we-make-money).